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Dogpile Beats Google, Again Top Search Engine in Customer Satisfaction

For a second consecutive year, Dogpile ranked highest in satisfying residential internet service subscribers as their primary search engine, according to the J.D. Power and Associates “2007 Residential...

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Marketers: Use of Online Surveys for Market Research to Increase

The vast majority of marketers worldwide who conduct market research are expecting their companies’ use of online data providers and online-access panels to increase in the next 12 months, according to...

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Top 10 Financial Services Online Ad Spenders – September 2007

Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...

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‘Inside Research': MRI Top-Rated Syndicated Media Audience Measurement Firm

Mediamark Research Inc. (MRI) announced (pdf) that it has earned the highest “Overall Satisfaction” score among the syndicated audience measurement companies cited in the second annual “Quality and...

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Social Media an Essential Tool Behind Hot Holiday Gifts

Social media are essential marketing tools for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a study released by Oneupweb. (more…)

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Usability of Half of UK’s Top High Street Retailer Sites Worse than in 2006

Though online sales revenue from the holiday shopping period in the UK this year is predicted to top £10 billion (source: IMRG), the UK’s leading names in retail risk losing substantial revenues due to...

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African-American TV Usage and Buying Power Highlighted

The Nielsen Company today released insights into shopping preferences and television-viewing behavior among African-American consumers (with a total buying power expected to reach $1.1 trillion by...

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Television Tuning at Record Levels, Digital Video Recorder Popularity Grows

Television tuning during the 2006-2007 TV year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, Nielsen reported: Viewing nearly reached the record levels of a...

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Study: ‘Conversational Marketing’ to Become the Mainstream by 2012

Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI...

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College Students Love Their Brands

College students, albeit a relatively small demographic, are among the most sought-after by marketers – and they have some definite ideas about some brands, writes AdAge, citing data from the annual...

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Mobile Brand Advertising Readies for Takeoff, Direct Already on Its Way

Many of the pieces are in place for mobile brand advertising to start scaling up, according to eMarketer’s “Mobile Brand Advertising” report, which projects that worldwide mobile brand advertising will...

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Physicians: Pharma Services Improve; Merck Rated Highest

More than 40% of US primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient...

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Top 50 Web Rankings for September Issued; Religion, Politics, Retail Heat Up

Yahoo Sites remained the top US web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites, while political, sports, retail and religion sites gained overall, according...

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Share of Online Searches by Engine, September 2007

Related Hitwise story: “Google Receives 64% of All US Searches in September“

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Computing on Campus – Dell Leads, Apple Ascends

Dell is the most popular computer brand among college students while Apple is building momentum on the strength of its student purchase program and the iPod’s halo effect, according to (pdf) a recent...

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US Search Engine Rankings for Sept. Released

Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted – a 57% share of the search market, according to the...

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Study Explores Gay and Lesbian Preferences on Media, Advertising

To determine what motivates purchasing decisions of gays and lesbians, a study by New American Dimensions, LLC and Asterix Group divides the gay and lesbian market demographic into five distinct...

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Top 10 US Social-Network and Blog Site Rankings Issued

MySpace.com continues to sit comfortably atop the rankings of top US social-networking sites  with 58.6 million unique visitors in September, according to a custom list of top US social networking...

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Top 10 Online Trading Destinations – September 2007

^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...

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Boomers Becoming Their Own Boss in Retirement

For many boomers, retirement is an opportunity to start a business and become their own boss – and 15% of them intend to work for themselves until they die – according to a new Ipsos Reid (Canada)...

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