Dogpile Beats Google, Again Top Search Engine in Customer Satisfaction
For a second consecutive year, Dogpile ranked highest in satisfying residential internet service subscribers as their primary search engine, according to the J.D. Power and Associates “2007 Residential...
View ArticleMarketers: Use of Online Surveys for Market Research to Increase
The vast majority of marketers worldwide who conduct market research are expecting their companies’ use of online data providers and online-access panels to increase in the next 12 months, according to...
View ArticleTop 10 Financial Services Online Ad Spenders – September 2007
Note: Nielsen/NetRatings AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View Article‘Inside Research': MRI Top-Rated Syndicated Media Audience Measurement Firm
Mediamark Research Inc. (MRI) announced (pdf) that it has earned the highest “Overall Satisfaction” score among the syndicated audience measurement companies cited in the second annual “Quality and...
View ArticleSocial Media an Essential Tool Behind Hot Holiday Gifts
Social media are essential marketing tools for connecting with an online audience and optimizing presence during the 2007 holiday shopping rush, according to a study released by Oneupweb. (more…)
View ArticleUsability of Half of UK’s Top High Street Retailer Sites Worse than in 2006
Though online sales revenue from the holiday shopping period in the UK this year is predicted to top £10 billion (source: IMRG), the UK’s leading names in retail risk losing substantial revenues due to...
View ArticleAfrican-American TV Usage and Buying Power Highlighted
The Nielsen Company today released insights into shopping preferences and television-viewing behavior among African-American consumers (with a total buying power expected to reach $1.1 trillion by...
View ArticleTelevision Tuning at Record Levels, Digital Video Recorder Popularity Grows
Television tuning during the 2006-2007 TV year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, Nielsen reported: Viewing nearly reached the record levels of a...
View ArticleStudy: ‘Conversational Marketing’ to Become the Mainstream by 2012
Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI...
View ArticleCollege Students Love Their Brands
College students, albeit a relatively small demographic, are among the most sought-after by marketers – and they have some definite ideas about some brands, writes AdAge, citing data from the annual...
View ArticleMobile Brand Advertising Readies for Takeoff, Direct Already on Its Way
Many of the pieces are in place for mobile brand advertising to start scaling up, according to eMarketer’s “Mobile Brand Advertising” report, which projects that worldwide mobile brand advertising will...
View ArticlePhysicians: Pharma Services Improve; Merck Rated Highest
More than 40% of US primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient...
View ArticleTop 50 Web Rankings for September Issued; Religion, Politics, Retail Heat Up
Yahoo Sites remained the top US web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites, while political, sports, retail and religion sites gained overall, according...
View ArticleShare of Online Searches by Engine, September 2007
Related Hitwise story: “Google Receives 64% of All US Searches in September“
View ArticleComputing on Campus – Dell Leads, Apple Ascends
Dell is the most popular computer brand among college students while Apple is building momentum on the strength of its student purchase program and the iPod’s halo effect, according to (pdf) a recent...
View ArticleUS Search Engine Rankings for Sept. Released
Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted – a 57% share of the search market, according to the...
View ArticleStudy Explores Gay and Lesbian Preferences on Media, Advertising
To determine what motivates purchasing decisions of gays and lesbians, a study by New American Dimensions, LLC and Asterix Group divides the gay and lesbian market demographic into five distinct...
View ArticleTop 10 US Social-Network and Blog Site Rankings Issued
MySpace.com continues to sit comfortably atop the rankings of top US social-networking sites with 58.6 million unique visitors in September, according to a custom list of top US social networking...
View ArticleTop 10 Online Trading Destinations – September 2007
^ Indicates Home and Work audience duplication projections did not meet minimum sample size standards. As a result, combined home and work audience estimates for these sites may exhibit increased...
View ArticleBoomers Becoming Their Own Boss in Retirement
For many boomers, retirement is an opportunity to start a business and become their own boss – and 15% of them intend to work for themselves until they die – according to a new Ipsos Reid (Canada)...
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